The Robert Collier Letter Book by Robert Collier - This is the bible of sales letter writing. Out of print for years, the only place you could find a copy was on eBay, often for $150-$200. Recently re-published, this masterpiece is now available to anyone for under $30 bucks. Ask any serious marketer what their favorite marketing book of all time is and chances are they'll mention this book.
	My Life in Advertising / Scientific Advertising by Claude Hopkins. This is actually two books. Scientific Advertising can be found as a free eBook all over, but it's My Life In Advertising that is the truly great book. You can pick them both up in one volume at amazon for around $10 bucks. This is a must read for anyone who does any type of advertising, or wishes to get ahead in business.
	Tested Advertising Methods by John Caples - This is basically a text book on how to write a direct sales advertisement. Tons and tons of tested and proven examples of successful ads and headlines, Caples turns ad writing into a science.
	Advertising Secrets of the Written Word by Joseph Sugarman Remember the blu blocker sunglasses? The genius behind them was Joseph Sugarman. In his book Sugarman discusses the psychology of buying. He teaches you what makes people buy, and how to develop advertising that takes advantage of that. A must read for any serious copywriter.
	Ogilvy On Advertising by David Ogilvy Creator of one of the largest ad agencies in the world, Ogilvy is a master at creating ads that sell. Learn his philosophies of advertising in this book. A good look into advertising agencies.
	Rich Dad Poor Dad by Robert T. Kiyosaki This very popular book is about success in business and life. Wildly popular, this is a great book for anyone looking for Financial Success.

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